Marketing & Communications Manager

Full-time  ·  Dar es Salaam  ·  Reports to the Managing Director

About the role

We’re looking for a marketing leader to own COSMA’s brand, campaigns and student lead generation. You’ll set the strategy, run ambitious campaigns — including a nationwide school-outreach programme — and direct a bench of creative freelancers to grow COSMA’s presence both online and on the ground across Tanzania. This is a build-it role with real ownership: you’ll shape how thousands of students first discover COSMA.

Key responsibilities

●      Own and execute COSMA’s marketing strategy and annual plan

●      Generate a steady flow of qualified student enquiries across digital and offline channels

●      Plan and run on-the-ground campaigns — school visits, information sessions, education fairs and media appearances

●      Direct an outsourced creative team (videographer, video editor, animator, social media manager) to produce high-quality content

●      Build and grow COSMA’s presence across YouTube, TikTok, Instagram, Facebook, WhatsApp and the company blog

●      Coordinate podcasts, radio and TV interviews, and school partnerships

●      Own the numbers — track cost per lead, conversion and channel ROI, and report to the Managing Director

●      Ensure every communication reflects COSMA’s brand and tone

What we’re looking for

Essential

●      1-2 years’ marketing experience, ideally spanning both digital and on-the-ground/event marketing

●      A strategist and campaign owner — able to set direction and manage others, not only create content

●      Excellent written and spoken English

●      Strong organisational skills and the ability to manage freelancers and deadlines

●      Data-literate: comfortable with cost-per-lead, conversion and ROI

●      A self-starter who can drive results with minimal supervision

A strong plus

●      Experience in education, EdTech or a service business

●      Fluency in Swahili for local content and media

●      Existing relationships with schools or media

●      A portfolio showing lead generation and growth you personally drove

●      HubSpot, Google Analytics, Zoho or Odoo Marketing Modules, CRM, Meta Business Manager, Freelance Hiring i.e Fiverr

What we offer

●      A central, high-impact role with real ownership of COSMA’s growth

●      The chance to build and lead a marketing function from the ground up

●      A competitive salary plus a performance bonus tied to results

●      Meaningful work helping young East Africans access world-class education